---
title: 10 Points on Attracting and Retaining Talent through Employer Branding
description: Learn more about engaging, retaining and attracting top talent through your employer branding strategy with tips from Abbvie and Esri Ireland.
---

[Resources ](https://greatplacetowork.ie/resources)

# [10 Points on Attracting and Retaining Talent through Employer Branding](https://greatplacetowork.ie/resources/10-points-on-retaining-and-attracting-top-talent-through-employer-branding)

 Written by [Anthony Hickey](https://greatplacetowork.ie/resources/author/anthony-hickey) | Nov 5, 2020 6:01:02 PM

In the second instalment of our Trust Insight webinar series, we had an Expert Panel from the Great Place to Work Community comprised of Joanne McLaughlin of [Esri Ireland](https://www.greatplacetowork.ie/workplace/item/761/Esri+Ireland) and Andrew Shaw from [AbbVie](https://www.greatplacetowork.ie/workplace/item/702/AbbVie+Ireland), who took us through the importance of the GPTW brand for their businesses.

Each panellist offered insights and advice, the key points of which we have summarised below:

 

**Joanne McLaughlin - Head of Marketing - [Esri Ireland](https://www.greatplacetowork.ie/workplace/item/761/Esri+Ireland):**

1. The Great Place to Work (GPTW) brand provides a valuable tool for **organisations competing for talent with organisations with large budgets.** The brand **amplifies the voice of organisations** and extends their reach.
2. The GPTW brand can be leveraged to develop an organisation's own brand, **providing a platform to build and profile practice areas,** as well as the profiles of employees.
3. Organisations can populate a [microsite](https://www.greatplacetowork.ie/workplace/item/761/Esri+Ireland) on the GPTW website, providing a platform to promote the organisation and showcase their unique culture.
4. Through the Great Place to Work branding of social media posts, organisations can **build a reputation as experts in the area of high trust workplaces.**
5. Esri set out with a business strategy in 2015, to be a €10 million business by the end of 2020. They propose that **they achieved that goal a year ahead of target,** because of how they approached trust within their business and their Great Place to Work mindset.  

 

**Andrew Shaw - Communications Manager - [AbbVie](https://www.greatplacetowork.ie/workplace/item/702/AbbVie+Ireland):**

1. **Collaboration between leadership and culture ambassadors** throughout the organisation fosters a sense of employee ownership and promotes all-site engagement.
2. **Communication with the GPTW network** provides insights which inform the development of practices to engage employees.
3. [Recognition through the GPTW programme](https://greatplacetowork.ie/resources/10-ways-to-activate-your-great-place-to-work-recognition) provides an opportunity to thank employees for their contribution, as it denotes achievement through a sustained collaborative effort.
4. On-site signage, illustrating the organisation's status as a Great Place to Work, **differentiates the business from competitors**, for employees and customers alike.
5. Employees feel a sense of pride when telling friends and family about their organisation’s recognition as a Great Place to Work, providing a **genuine, powerful employer branding tool.**

 

Summarising the panellist’s numerous insights into 10 points doesn’t quite do this webinar justice, so should you want to watch the full episode, you can do so [here](https://www.youtube.com/watch?v=U5f6gxq0WdY&feature=emb_title). 

 

###### Want to know more about how Great Place to Work can help your organisation engage, retain, and attract top talent? [Get in touch with our team today](https://www.greatplacetowork.ie/contact/).

 

Register for this year's Employer Branding Summit to learn more on attracting and retaining top talent 👇

 

**About Great Place to Work®**

Great Place to Work® is the global authority on workplace culture. We help organisations quantify their culture and produce better business results by creating a high-trust work experience for all employees. We recognise Great Place to Work-Certified™ companies and the Best Workplaces™ in more than 60 countries.

To join the thousands of companies that have committed to building high-trust company cultures that help them attract, retain and take care of their people, [contact us about getting Certified™ today.](https://www.greatplacetowork.ie/contact/)

[View full post](https://greatplacetowork.ie/resources/10-points-on-retaining-and-attracting-top-talent-through-employer-branding)

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