Join us on Thursday, 5th June 2025, for a live webinar exploring how Heineken Ireland and Atomic created the award-winning “We Make the Star” employer brand campaign.
During this engaging discussion, you will:
- Discover how employee insights from the Trust Index™ survey shaped the EVP and creative direction.
- Learn how the campaign balanced global brand identity with a local, authentic voice.
- Explore tactics that drove a 52% increase in job applications and boosted internal engagement.
- Understand the value of data-fuelled storytelling in employer branding.
- Get practical tips for building a high-impact EVP in your own organisation.
This webinar is free to attend and is designed for:
✔️ Great Place to Work Clients looking to continue strengthening their workplace culture
✔️ Organisations interested in workplace culture, looking for insights from a company that has successfully navigated the Great Place to Work process
Every great workplace starts with a commitment to continuous improvement. Whether you're on the path to becoming a Best Workplace or looking for ways to elevate your culture, this webinar will provide practical takeaways and inspiration.