SHR Group

Company Overview SHR Group is the premier global specialist technology and service provider for the hotel sector, dedicated to ensuring our clients remain always ahead in a fast-paced and competitive market. Our primary focus is driving revenue, optimizing efficiency and enriching guest experiences. We proudly offer an AI-powered suite of comprehensive tools and digital services designed to work individually or harmoniously together, enabling hotels and resorts to fine-tune their distribution, understand guest intent and increase profitability. Headquartered in Houston, we are a global business with offices in Barcelona, Singapore and Limerick. Allora, the world’s leading intelligent and automated hotel technology platform, is part of the SHR Group. The allora product suite comprises integrated and automated products and services that leverage the immense potential of AI to empower hotels and resorts to increase revenue and customer life-time value at every step of the guest journey. Alongside allora, we also have SHR Group Hotel Services which focuses on equipping the hospitality industry with a unique competitive edge delivered through exceptional digital services and consultancy.