Great Place To Work® Frequently Asked Questions

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General FAQ
Who is Great Place to Work®?
Great Place to Work® is the global authority on workplace culture. We help organisations quantify their culture and produce better business results by creating a high-trust work experience for all employees. We help companies around the world survey their employees, benchmark their results, identify gaps, and improve their culture. We recognise Great Place to Work-Certified™ companies and the Best Workplaces™ in more than 60 countries.
How does Great Place To Work® compare with other recognition providers?
Great Place to Work® stands out from other recognition providers as the only one based entirely on the voice of employees, using the Trust Index™ Survey to measure the employee experience. This research-driven, globally credible approach ensures that recognition is meaningful and tied to measurable criteria, offering organisations valuable insights to improve their workplace culture. Unlike programmes that rely on peer nominations or external reviews, Great Place to Work®’s methodology captures authentic employee experiences, making it a true reflection of workplace quality. Additionally, the range of sectorial, national and global Great Place to Work® recognitions carry strong employer branding value, helping companies attract and retain top talent while enhancing their reputation. Beyond recognition, Great Place to Work® provides consulting, workshops, and resources to support organisations in building and sustaining high-trust cultures, offering a comprehensive approach.
Is there an investment required to be part of the Great Place to Work® programme?
Yes, this investment allows us to support our clients to action plan from their own data insights and offer recognition opportunities over a standard three-year engagement. Investment depends primarily upon the size of your organisation and the level of engagement your organisation will require.
An introductory call will allow us to gain an understanding of your needs and share the most relevant information with you. For a detailed quote and to learn more about how your organisation can become a member of the Great Place to Work® programme, please contact us directly.
What is the difference between being Great Place to Work Certified™ and the Best Workplaces™ Programme?
The Great Place to Work Certification™ recognises organisations based on employee feedback gathered through the Trust Index™ survey. To achieve Certification™, organisations must meet a minimum score of 65%; this recognition is valid for 12 months, showcasing the organisation's commitment to fostering a positive workplace culture.
On the other hand, the Best Workplaces™ Programme is a competitive initiative that benchmarks organisations against their peers. It evaluates both the Trust Index™ results and for large organisations, the Culture Audit™, an in-depth assessment of workplace practices and programmes. Only the best from the pool of Certified™ organisations earn a spot on the annual Best Workplaces™ list, providing prestigious recognition as one of the best workplaces in Ireland.
What is the criteria for an organisation wanting to participate in your Certification™ and Best Workplaces™ Programme?
A minimum of 20 Ireland-based employees and a Trust Index™ survey score of 65%+ is required to become Great Place to Work Certified™. Once an organisation is Certified™, it is automatically considered for our Best Workplaces™ recognitions.
Certification™ FAQ
What is Great Place to Work Certification™?
Great Place to Work Certification™ recognises employers who create an outstanding employee experience. Certification™ is a two-step process that includes surveying your employees and completing a short questionnaire about your workforce. It signals to the world that you have created a company culture your employees love. It proves that your organisation has created a work environment that fosters trust, fairness, respect, and camaraderie among its employees.
Which organisations can sign up for Certification™?
All Ireland-based and multinational organisations with an Irish branch which have 10+ employees are eligible to become Great Place to Work Certified™.
What are the benefits of Great Place to Work Certification™?
Being a Certified™ great workplace has several benefits for an organisation. It serves as a valuable external validation of your company's commitment to its employees which, in turn, will enhance your reputation as an employer of choice. It can also attract and retain high-quality talent, improve employee engagement and satisfaction, and contribute to overall business success.
What does participation in the Certification™ process look like?
Participation in the Great Place to Work Certification™ process is simple and based entirely on employee feedback, making it an authentic and reliable measure of workplace culture. Organisations with 10 or more employees are eligible for Certification™ when their overall Trust Index™ Survey results reach 65% or higher. The process can be completed in as little as six weeks with immediate access to the Certified™ badge, valid for 12 months.
Certified™ organisations receive a Certification Profile and an activation toolkit to help promote their achievement, as well as automatic entry into all of Great Place to Work’s Best Workplaces™ lists with just one application. In addition, all participating organisations' leadership teams are provided with detailed survey results and actionable insights, ensuring a clear understanding of their organisation's culture strengths and opportunities.
How long does Great Place to Work Certification™ take?
We typically suggest a 2-week window to launch your survey. Shortly after the survey has closed, and provided you have submitted your Culture Brief™ questionnaire and earned an overall survey score of 65% or higher, you will receive your official Certification™ digital badge, valid for 12 months.
How does Great Place To Work® compare with other recognition providers?
Great Place to Work® stands out from other recognition providers as the only one based entirely on the voice of employees, using the Trust Index™ Survey to measure the employee experience. This research-driven, globally credible approach ensures that recognition is meaningful and tied to measurable criteria, offering organisations valuable insights to improve their workplace culture. Unlike programmes that rely on peer nominations or external reviews, Great Place to Work’s methodology captures authentic employee experiences, making it a true reflection of workplace quality. Additionally, the range of sectorial, national and global Great Place to Work® recognitions carry strong employer branding value, helping companies attract and retain top talent while enhancing their reputation. Beyond recognition, Great Place to Work® provides consulting, workshops, and resources to support organisations in building and sustaining high-trust cultures, offering a comprehensive approach.
Is there an investment required to become Great Place to Work Certified™?
Yes, this investment allows us to support our clients to action plan from their own data insights and offer recognition opportunities over a standard three-year engagement. Investment depends primarily upon the size of your organisation and the level of engagement your organisation will require.
An introductory call will allow us to gain an understanding of your needs and share the most relevant information with you. For a detailed quote and to learn more about how we can help your organisation become a Certified™ Great Place to Work, please contact us directly.
What is the difference between being Great Place to Work Certified™ and the Best Workplaces™ Programme?
The Great Place to Work Certification™ recognises organisations based on employee feedback gathered through the Trust Index™ survey. To achieve Certification™, organisations must meet a minimum score of 65%; this recognition is valid for 12 months, showcasing the organisation's commitment to fostering a positive workplace culture.
On the other hand, the Best Workplaces™ Programme is a competitive initiative that benchmarks organisations against their peers. It evaluates both the Trust Index™ results and for large organisations, the Culture Audit™, an in-depth assessment of workplace practices and programs. Only the best from the pool of Certified™ organisations earn a spot on the annual Best Workplaces™ list, providing prestigious recognition as one of the best workplaces in Ireland.
How do I know if my organisation is ready to start the Great Place to Work® journey?
All that is needed to be ready to start the programme is a desire to create a great culture. We meet organisations where they are, without judgement or any preconceived idea of what a suitable programme participant looks like. While the most publicised aspect of the Great Place to Work® programme tends to be organisations being recognised and Certified™ as a Great Place to Work, this is merely the cherry on top. The real purpose of the programme is to create Great Workplaces and celebrate the work done by participating organisations.
The data from your Trust Index™ survey results will help you determine where to devote your resources. Through this, organisations save time and money by targeting areas that will have the most impact on employee experience, retention and productivity. It is the work done to address insights presented in the data that creates Great Workplaces.
So, when is the right time to join the Great Place to Work® Programme? The answer is … now!
Showcase Your Great Workplace

Best Workplaces™ Lists FAQs
Who is eligible for Great Place to Work®’s Best Workplaces™ lists?
To be eligible for our Best Workplaces™ Programme, you will need a minimum of 20 employees and be Great Place to Work Certified™, and for large organisations, to submit the Culture Audit™, an in-depth assessment of workplace practices and programmes.
How are the Best Workplaces™ lists selected?
The Best Workplaces™ lists recognise the top Certified™ organisations in Ireland, using the global standard Best Workplaces™ methodology as its basis. To be considered for a Best Workplaces™ recognition, participating organisations are required to be Certified™ as a Great Place to Work in Ireland first, and for large organisations, to submit the Culture Audit™, an in-depth assessment of workplace practices and programmes. From here, only the top-performing Certified companies who pass a stringent assessment of their company culture and employee experience are recognised as Best Workplaces.
What is the criteria for an organisation wanting to participate in your Best Workplaces™ Programme?
Once an organisation is Certified™, it is automatically considered for our Best Workplaces™ recognitions.
What are the Best Workplaces™ list deadlines?
Click here to find out all our Best Workplaces™ List deadlines
Is there an investment required to become a Best Workplace™?
For organisations interested in our Best Workplaces™ programme, being Certified™ is a prerequisite for eligibility. If your organisation is already Certified™, there is no additional investment to be considered for the Best Workplaces™ list. However, if your organisation is not yet Certified™, an investment will be required to complete the Certification™ process and have the opportunity to then gain eligibility for our Best Workplaces™ programme.
What happens if we don't make a list?
We never disclose the names or results of any organisation who does not receive recognition, but rather offer to support these organisations to improve their employee experience and achieve better results in the future.
Our mission is to create a better world by helping organisations become great workplaces for all and our services go beyond recognition! We provide your leadership team provided with detailed survey results and actionable insights, ensuring a clear understanding of your organisation's culture strengths and opportunities. We provide bespoke consultancy which enables individual organisations to make continuous improvements based on key data and insights that target their unique set of needs at any given time. All our clients are assigned a dedicated Customer Success Project Manager to help with every step of the process in moving from good to great, including post-survey support.
Employee Survey FAQ
Is the Great Place to Work® survey anonymous?
Yes. We take our ethical obligation to survey takers very seriously. Employees can rest assured that their participation is completely confidential and voluntary. Survey responses come directly to Great Place to Work®. Employers cannot see who has or who has not completed the survey while the survey is live. We remove unique identifiers once the survey closes. For employers, company participation in the Certification™ programme and the survey results are completely confidential. We do not publish the details of any organisations who do not achieve Certification™ or Best Workplaces™ recognition.
Is the employee survey available in different languages?
Our Trust Index™ survey is available in 19 different languages.
How long does it take to complete an employee survey?
Our surveys are typically completed within 10-15 minutes. This concise format encourages higher response rates as it minimises the time and effort required from employees. By keeping surveys short, your organisation can maximise participation, boosting engagement and ensuring that employees can easily fit the survey into their busy schedules.
Can my organisation add custom questions to the Great Place to Work® survey?
Do we get to see our scores from the employee survey?
Yes. Once the survey is closed, you’ll get (at minimum) an overview of your scores so you can see how your employee experience measures against our key evaluation areas, and how stack up against our benchmarks.
How can I use the results of my survey?
The results of your survey should serve as a catalyst for positive change within your organisation's culture. By analysing the data, developing action plans, involving employees, and monitoring progress, you can transform the survey findings into tangible improvements that enhance the overall employee experience, boosting employee engagement and contributing to a more positive and productive workplace culture.
Is assessment limited to take place on an annual basis only?
You don't have to wait for annual list recognition to begin your journey towards creating a better workplace for all! Some organisations partner with us on an annual basis, supplementing main measures with additional pulse surveys throughout the year as a temperature check on their actions. Other organisations make frequent pulse checks on a quarterly or even monthly basis. Ultimately, we believe that measures should only be taken at a frequency where you feel important change may happen.
What is a pulse survey?
A pulse survey is a brief and regular survey conducted within an organisation to gauge the overall employee experience and feedback on specific topics. It typically consists of a small number of focused questions that provide a snapshot of the workforce's current attitudes, satisfaction levels, and employee engagement. The purpose of a pulse survey is to gather real-time data and insights to help organisations identify areas for improvement, measure employee morale, and make data-driven decisions to enhance the overall employee experience.
How often should pulse surveys be sent to employees?
The frequency of sending pulse surveys to employees can vary depending on your organisation's needs and goals. Typically, pulse surveys are conducted on a regular basis, often quarterly or monthly. The more frequent the surveys, the more up to date the data and insights will be. However, it's important to strike a balance to avoid survey fatigue and ensure that employees have enough time to provide thoughtful responses.
Is the survey compatible for mobile?
Yes. Our Trust Index™ is extremely user-friendly and compatible across all devices (laptop/PC, tablet, and mobile).
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