Tourism Ireland

Tourism Ireland is responsible for marketing the island of Ireland overseas as a leading holiday destination.
It was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998.Our remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential.

Tourism Ireland’s up to 168 staff create world-class marketing programmes in 15+ markets across Great Britain, North America, Mainland Europe, Australia and nascent markets, as well as centrally in Dublin and Coleraine.