BROWSE CERTIFIED COMPANIES

WaterWipes
Updated October 2024.About WaterWipes
Company Overview
WaterWipes® was created by our founder Edward McCloskey after his newborn daughter suffered with bad nappy rash. After an extensive search he couldn’t find a baby wipe that didn’t contain chemicals or other ingredients that would have been too harsh for her sensitive skin, so he decided to make his own. Many years later and after a lot of hard work, testing, and scientific research, WaterWipes® was born.
WaterWipes®, the world’s purest baby wipes, contain minimal ingredients, 99.9% purified water and a drop of fruit extract and are made using a unique 7 stage water purification process. They have been specifically developed to be purer than cotton wool and water, while offering the convenience of a wipe. They provide gentle cleansing for the most delicate newborn skin and even premature babies’ skin. WaterWipes® baby wipes are also now 1% Biodegradable Plastic Free.
Every day, parents around the world are discovering the benefits of our gentle and effective WaterWipes® for their baby’s skin.
WaterWipes Head Office
Drogheda
Culture Overview
Our values of Be Brave, Be Excellent, and Be Respectful are the principles and;beliefs that drive all of our behaviours and actions within WaterWipes. Our values were derived by engaging with our employees and asking them “What values and behaviours matter to you and what are you most passionate about”. We continuously review how are values resonate with employees and with business goals. Included in the strategic review process described earlier we ensured our values continue to remain current and continue to guard the actions and behaviours we expect to see within our business, this is the ‘WaterWipes Way’.The WaterWipes WayWe express our values through short statements and examples that help us understand how we can display actions and behaviours ur values. We challenge ourselves every day to ensure that our values are truly living and breathing throughout our business. The WaterWipes Employee Value Proposition is based on the insight that everyone who works at WaterWipes can make a difference and it echoes the founding story of our company and brand – how one man’s idea ended up disrupting an entire category.The Power of One is the ‘why WaterWipes’ from an individual employee’s point of view whilst promoting the ethos of one team, one brand, one WaterWipes. We actively encourage, recognise and promote opportunities for developing new ideas and better ways of doing things that result in real improvements to our business.Our Total Rewards programme, ‘life’, encompasses many aspects beyond basic pay. As well as comprehensive pay and benefit schemes, WaterWipes has introduced additional rewards to reflect the balance of priorities in employees’ lives. We continuously strive to ensure a work environment and culture that promotes personal and professional development as well as initiatives;designed to enrich the work environment;Word from the top

Since my appointment as CEO of WaterWipes (2020) the business has continued to see remarkable growth which would not have been possible without the dedication and commitment of the 380+ employees who come to work to do their best every day. Notwithstanding the challenges we face externally and internally, as a fast-growing business transforming for scale and continued high growth globally we have much to celebrate and acknowledge. We have a clear and sharpened strategy of where we will play to win, we have announced the ongoing investment in capacity and a transformation of our systems and processes and we continue to invest in capability and people. I am proud of the work we have all done to achieve WaterWipes’ certification as a Great Place To Work and it’s listing as one of Ireland’s Best Workplaces over recent years. This is a continuous improvement journey to create an ongoing environment of high trust and, high performance where we all grow as individuals and as a collective
Orla Mitchell
CEO
Best Workplaces Lists
Great Place To Work® is proud to recognise WaterWipes on the following Best Workplaces Lists.

Interested in a career at WaterWipes, or just want to know more?
To discover what sets WaterWipes apart and explore relevant career opportunities, take a look at their website.
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