We were thrilled to welcome you to the 6th edition of the Employer Branding Summit, held at EPIC The Irish Emigration Museum in the CHQ Building in Dublin. This summit featured insightful talks from experienced speakers, covering key topics such as storytelling and cultivating brand champions to strengthen your employer brand.

This is an annual event and we look forward to seeing you next year! To be the first to receive the invite next year, and if you want to receive Employer Brand & Talent Attraction content to stay up to date, opt in below 👇

At this event, you will have the opportunity to:

• Gain insights from top Irish and global organizations and experts on strategies for retaining and attracting talent, and enhancing both your internal and external employer brand.
• Learn how to develop your Employee Value Proposition to align with talent needs.
• Hear about how to support employees in cultivating their personal brands and storytelling skills while creating a network of brand ambassadors. 
• Explore successful examples of Graduate Programs and discover ways to engage students and attract early talent.
• Network with professionals and experts in Employer Branding, HR, and Marketing.
• Enjoy complimentary Breakfast and Lunch.

Agenda and Speakers:

08:30 AM | Registration & Networking Breakfast

• Register at the entrance desk
• Network with the Great Place to Work Community and other attendees
• Get some fuel: pour over your favourite coffee or take another mug of tea
  
• Make sure you are participating in our contest to win the prize by using the hashtag #GPTWEBS.
• Add our brilliant speakers on LinkedIn

9:00 AM | Welcome!

Cathal Divilly, Great Place to Work® Ireland CEO,  will introduce to the conference by sharing guiding principles to bring everyone into a similar focus. 

Cathal Divilly

CEO

Great Place to Work® Ireland

Cathal Divilly is the CEO of the Great Place to Work® Institute and has been with the organisation since it first launched into the Irish market over twenty years ago. This year in Ireland, over 65,000 responses were received to the Great Place to Work® survey.  

Cathal has been fortunate enough to work with many different leaders from a multiplicity of industries in supporting them in building and sustaining a high-trust workplace. He spends a lot of his time out with leadership teams advising them on how to make improvements to their culture and attract the best talent. Part of his role is also building partnerships for his organisation along with growing a community of practice and developing a knowledge exchange between clients. Before joining the Institute, Cathal earned a degree in Marketing and went on to obtain a Masters in Strategic Management from DIT.

Cathal is a sporting fanatic. Hurling is his number one game, followed closely by a developing obsession with golf.

The role of the employee in shaping content strategies

David Burke will share how Workhuman shapes a strategy based on employee storytelling and advocacy. He will discuss the impact of employee-generated content and the power of authentic employee stories in driving engagement and enhancing brand presence.

David Burke

Head of Global Talent Acquisition & Employer Brand

Workhuman®

David is Head of Global Talent Acquisition and Employer Brand for Workhuman®, the world’s fastest-growing integrated Social Recognition® platform. Based out of Ireland, David has been intimately involved in recruiting at scale for the global technology sector for 20 years. He has been an adviser to many successful scaling organisations on their talent acquisition and brand strategies, and the evolution and impact of culture in the modern workplace

The Importance of Diversity & Inclusion in Employer Branding

In this panel, Fania, Deirdre and Conor will explore how integrating diversity and inclusion into employer branding enhances your organisation's reputation and attracts a broader talent pool. Learn how a strong D&I commitment can make your company more appealing and drive success.

Engaging your Employees while Aligning your Employer Brand Globally and Locally

Audrey will discuss how Cisco Ireland is keeping a local identity and authenticity while integrating their global employer brand strategies and guidelines. She will share how they involve employees in the process to nurture this authenticity and shine a light on local stories.  

Audrey Bleach

Engagement Leader (People, Culture & Operations)

Cisco

Audrey joined Cisco Ireland in 2021 as the Engagement Leader (People, Culture & Operations) based in Galway. As a seasoned International HR & Engagement expert,, she has extensive experience building & sustaining technology-driven sites leveraging a strong employee base and engendering company culture. She has designed and delivered successful people and culture programmes in global and hybrid employee environments. She has a passion for putting the employee experience at the centre of everything she does as she believes people are the heart of an organisation. Audrey holds a Degree in Commerce, CIPD certified, and is a board member of Women of Cisco Ireland & UK & an advisory board member of itag (a non-for-profit tech association in the west of Ireland).

How to attract students early on and why is it important?

In this panel discussion, led by Dr Colin Hughes, Head of the Graduate Business School at TU Dublin, we'll hear from students to understand what attract them to an organisation. This session will provide insights into the different needs and perspectives of student communities, highlighting the benefits of attracting talent early on.

10:40 AM | Break

A few minutes to:

• Make sure you are participating in our contest to win the prize by using the hashtag #GPTWEBS.
• Pour over your favourite coffee or take another mug of tea
• Add our brilliant speakers on LinkedIn

How to attract and retain female staff in a male dominated industry

With women making up only 9% of the construction industry, Glenveagh stands out with 36% female staff and increasing numbers in leadership. Marina and Paula will have a fire chat conversation about Glenveagh’s successful strategies and policies to attract and retain female employees, addressing skill shortages and fostering a diverse workforce.

Investing in your Employees by investing in their stories

When Employers are building their brand, one of their greatest but often underused assets, are employee's own personal and professional experiences, their stories. However finding, developing and delivering these stories can be challenging. In this short presentation, Julien Clancy and Colm O'Regan will describe how to turn everyday experiences in the office into powerful impactful stories that can inspire and empower your teams. This interactive session will also invite attendees to explore how their own everyday experiences can be crafted into powerful personal stories that can strengthen your brand as an Employer. 

Key Principles to Factor in for 

Getting your Workplace AI Ready

Robert Mac Giolla Phadraig

Founder & CEO

SkillStack

Robert is the founder & CEO of SkillStack, the performance skills and leadership development streaming platform delivered through storytelling. Prior to that, he co-led the MBO of Sigmar Recruitment and scaled it to become one of the most respected recruitment companies in Europe (60+ international awards) before selling it to Groupe Adéquat, creating a Billion Euro global recruitment group.

He is also founder of Talent Summit, one of the largest HR Leadership conference series in the world that has become the meeting place of the future of work in Europe. With a deep interest in transatlantic trade, Robert leads an annual trade mission to the US that sees 100+ CEOs travel from Europe to boost Transatlantic trade. Robert also co-founded and leads the Boston College Ireland Business Council, one of the most respected transatlantic CEO networks.

Irish Distillers & Atomic - EVP Development & Activation

This panel discussion delves into Irish Distillers' new Employee Value Proposition (EVP) developed by Atomic. You will learn about the project's background, the key phases of EVP development, and the crucial learnings throughout the process. The session will also highlight the success and impact of the EVP following its launch, providing valuable insights into crafting an effective EVP that resonates with employees and enhances organisational success.

Igniting the magic of Heineken beyond our beer brand

Discover Heineken's employer brand journey from insight to campaign, showcasing how the power of a strong consumer brand can attract top talent. Learn how Heineken leverages its brand reputation to create compelling employer branding strategies that resonate with potential employees and set the company apart in the competitive job market.

Alfonso Auñón García

People Director

Heineken Ireland

Alfonso is a seasoned HR Leader with +20 years of experience in Strategy, Talent Management, Culture and Business Transformation.

Alfonso has held a variety of international roles in different multinationals. Started his career in strategic HR consulting before moving to British American Tobacco where he held several roles that brough his to Amsterdam where he became the Talent Development Lead for Western Europe in 2010.

He then joined HEINEKEN in 2013 as Global Head of Talent Acquisition, leading amongst other initiatives the evolution of HEINEKEN's International Graduate Programme and the launch of our first-ever and award-winning employer brand Go Places in 2017. After that he moved to Panama where he acted as People Director for 4 years before relocating to Ireland in 2021 as People Director for the Irish business. 

Alfonso is passionate about people and brands. In his free time, he loves cooking, travelling and spending good times with his family.

12:50 PM onwards - Complimentary Lunch

Don't miss out on the tickets 👇

Sweepstake!

Bed and Breakfast at iNua Collection Hotel

A 2 night Bed and Breakfast for 2 adults at any 4-star iNua Collection Hotel sponsored by The iNua Collection.

Terms and Conditions:

• The sweepstake will run from 9th September 2024  to 21st November 2024.
• Use the hashtag #GPTWEBS while tagging Great Place To Work on all social media channels. (LinkedIn, Facebook, Instagram, Twitter)
• The winners will be selected at random and will be announced on the day of Employer Branding Summit, 21st November 2024.