In this Employer Branding Case Study, you will read about how ORS, a prominent Irish multi-disciplinary building consultancy firm, is attracting and retaining top talent. ORS focuses on client relationships, emphasising responsiveness and dependability of delivery, building long-lasting relationships through investment in clients. Providing such services requires top talent, but how did ORS elevate their brand to attract and retain the calibre of employees needed? In this article, you find the answer to this question, and discover how you can do the same in your organisation.
Context: A Competitive Talent Market
STEM sectors in Ireland do not have the advantage of a sufficient talent pool available to draw from in the way other sectors do. The challenge for an organisation like ORS has been, and remains, how to differentiate themselves in a competitive talent market. We created an infographic which you can download below, illustrating how ORS elevated their employer brand to attract and retain the best available talent, the contents of which are explained below.
Culture Creates an Excellent Employee Experience
The infographic showcases how staff view ORS as an employer, as indicated by a selection of their Employee Experience Survey Scores from 2020. This data was drawn from the tried and tested Trust Index Survey©, incorporating the anonymised responses from ORS employees. These scores reflect the work done by ORS to create a welcoming and engaging culture that supports career development and an inclusive environment people can grow in and want to be a part of. Validating this approach, their employees clearly feel the organisation has created a winning culture and excel in recruitment and onboarding.
Great Cultures Deserve the Spotlight
With all of the meticulous planning and persistence needed to develop such a great culture, the challenge was then to ensure this effort was reflected in their employer brand. To do this, ORS engaged in the Great Place to Work Programme, earning its recognition as one of Ireland’s Best Workplaces and the highest placed building consultancy firm across all categories.
Outshining the Competition
With their culture now firmly established as one of Ireland’s best, the organisation had the platform their efforts deserved. The fruits of their labour would be felt through increased talent attraction and retention. With just 2% of recruits now coming through external agencies and an 80% acceptance rate of role offers, the appeal of their culture has clearly been felt by job hunters. What’s more, when they enter the business, the overwhelming majority stay in the business, as evidenced by their 85% retention rate.
How Your Organisation Can Elevate its Employer Brand
Nothing makes us prouder than seeing our clients receive the recognition they deserve and reaping the rewards warranted by their commitment to building great cultures. ORS has done just that and leveraged their recognition as a Best Workplace to amplify their employer brand. If you are looking to add credibility to your employer brand to help you attract and retain the talent needed to realise your organisation’s goals, you need to look no further than the Great Place to Work Programme.
About Great Place to Work®
Great Place to Work® is the global authority on workplace culture. We help organisations quantify their culture and produce better business results by creating a high-trust work experience for all employees. We recognise Great Place to Work-Certified™ companies and the Best Workplaces™ in more than 60 countries. To join the thousands of companies that have committed to building high-trust company cultures that help them attract, retain and take care of their people, contact us about getting Certified today.
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